billboard

Should billboard advertising be banned?

Activist Charlotte Gage says all billboards and billboards at bus stops should be removed.카지노사이트

“These ads are in public spaces and there is no consultation as to what is being displayed,” she says. “They also cause light pollution, and the ads are for things people can’t buy or need.”

Gage is her network director for Adfree Cities, a UK advocacy group calling for a total ban on all outdoor advertising by businesses.

This applies not only to bus sidewalls, but also to the London Underground and other rail and underground systems.

If you think this is an imaginative destination, it’s already happening in several places around the world, so you may need to think again.

In 2006, the Southern Hemisphere’s largest Brazilian megacity, São Paulo, banned all forms of outdoor advertising.

Over 15,000 billboards and 300,000 of his storefront bills deemed too large were subsequently removed as part of the so-called Clean City Act.

The French city of Grenoble followed suit in 2014. Deputy mayor Lucille Rouleu said at the time that advertising companies wanted to convert the billboards to digital screens, and “we don’t want the city’s children exposed to animated ads on TV screens on the street.”

Most recently, the Dutch capital Amsterdam last year banned some outdoor advertising for petrol and diesel vehicles and air travel.

And this March, Bristol City Council banned outdoor adverts for gambling firms, junk food, alcohol and payday loans, but only on the advertising spaces that it owns, including bus shelters and billboards. Norwich City Council is exploring a similar move after councillors last year voted in favour.

Ms Gage says that while there are “ethical issues with junk food ads, pay day loans and high-carbon products [in particular], people would rather see community ads and art rather than have multi-billion dollar companies putting logos and images everywhere”.

She adds: “We’re not saying people shouldn’t own cars or eat burgers, but we know there’s a direct correlation between seeing ads and purchasing these products.”

Ms Gage adds that resistance to such “sight pollution” is growing in the UK. Adfree Cities, which was set up in 2020, now supports a network of eight community groups across the country – all opposed to outdoor corporate advertising.

Among them is Adblock Bristol, which says it has fought off a number of planned outdoor advertising sites in the city to gain planning permission.

Unsurprisingly, the out-of-home advertising industry, which has dubbed the area Out of Home (OOH), is fighting back strongly.

Tim Lumb of industry group Outsmart points out that advertising “makes significant contributions to transportation authorities and local governments each year through rental and business fares.”

He adds:

“Individuals can make free and informed choices about their spending choices and be assured that advertising in the UK, including OOH, is well regulated, legal, appropriate and safe.

I know that, so I can safely pursue what I believe to be my “good life.” Honest and true. “

Meanwhile, a spokeswoman for the Advertising Association, another trade group, said, “All advertising plays a key role in brand competition, promotes product innovation and spurs economic growth.”

However, some anti-ad groups have resorted to direct actions such as: B. Cover billboards and other outdoor advertising.

These include his Adfree Cities membership groups such as his Adblock Lambeth in London and Adblock Norwich.

The activist collective Brandalism is one such organization. Specifically, it targets ads promoting automobiles, airlines, and energy companies such as:

For example, putting up fake advertising posters of cars stuck in traffic or altering legal posters to call for a ban on fossil fuels.바카라사이트

“We want to challenge the legitimacy of corporate outdoor advertising and its impact on social issues, mental health, well-being, the climate and public communication,” the pseudonym used.

Her Brandalism Tona Merriman says. “People using ad-hacking tactics, changing billboards and running satirical ads are becoming more popular.

We consider it our right to reply to company news. The public has the right to respond to those advertisements if they are permitted to do so.”

Lamb said the brandalism approach was “essentially vandalism and illegal, not to mention public safety concerns.

Brandalism’s rebooking and occasional repair costs run into the thousands of pounds each year.”

Still, some experts say banning certain outdoor advertising could be a good idea, said Nathan Critchlow, a research fellow at the Institute for Social Marketing and Health at the University of Stirling. I’m here.

“There is consistent evidence that exposure to the marketing of unhealthy products (e.g., alcohol and foods and beverages high in fat, salt, and sugar) is associated with consumption, including among children and adolescents. There is,” he says.

He points to the impact of Transport for London’s ban on such advertising across its Underground, S-Bahn, bus and tram networks since 2019.

A study last month found that the directive prevented him from nearly 100,000 cases of obesity.

Gage says he wants to see art, murals, local projects and reclaimed green spaces in his community rather than big publicity.온라인카지노

Leave a Reply